Guest View
User: Pass: | become a member


Trouble in the California vineyards

Trouble in the California vineyards

Courtesy of Tim Iacono at The Mess That Greenspan Made 

It has long been a source of amazement to me that the California wine industry hasn’t already collapsed given that $15-$25 bottles of wine have got to be at or near the top of the list of things that once-home-equity-rich natives can cut back on now that housing ATMs have stopped dispensing thousand dollar bills.

This Bloomberg report tells of the latest developments for grapes in the Golden State.

Vineyard Defaults Surge, Lost Land Values Undermine Napa Wine

In California’s Napa Valley, producer of the most expensive U.S. wines, 2010 may be a vintage year for foreclosures as the industry is squeezed by falling land values and a consumer shift to cheaper brands.



As many as 10 wineries and vineyards in Napa will change hands in distressed sales or foreclosures this year and next, up from none in 2008, according to Silicon Valley Bank. In a bank survey of vintners, 7 percent called their finances “very weak” or “on life support.”



“We have 250 vintner clients saying this downturn is the worst in 20 years,” Bill Stevens, manager of the bank’s wine division in St. Helena, California, said in an interview. “Anybody who was late to the party won’t have staying power.”

It’s funny that, just a few years ago, it seemed everyone and their brother was trying to grow grapes and open up a winery throughout the state.

When we first visited Murphys, California about six or eight years ago they had two wine-tasting rooms on Main Street and, by the time we moved there in 2007, they had 17.

While we never visited Napa much, in the foothills of the Sierra Nevada mountains it was fairly common to see small landowners plant grapes out back and then put up a hand painted "Wine Tasting" sign inviting passersby into an old farm house to sample their product.

Those days are apparently over…

Napa winery and vineyard loan defaults rose fourfold to 18 in the year through January, according to San Diego-based research firm MDA DataQuick. In the survey by Silicon Valley Bank, whose clients are mostly high-end West Coast wineries, 71 percent of respondents said credit is harder to get.



The recession has set in motion a “secular change,” with budget-conscious consumers trading down to less expensive wines, said Peter Kaufman, managing partner at Pleasanton, California- based Bacchus Capital Management LLC, a private-equity fund that provides mezzanine financing to wineries.



“No more is it about stocking wine cellars with 5,000 bottles of Screaming Eagle,” said Bacchus Capital’s Kaufman, referring to a Napa “cult cabernet” that can sell for $750 or more a bottle. “High-rollers are discovering that there are lots of drinkable $20 to $40 bottles of wine.”



More than 30 wineries are for sale in California, Oregon and Washington, the most ever, according to Rob McMillan, executive vice president and founder of the wine division of Silicon Valley Bank, a unit of SVB Financial Group in Santa Clara, California. The properties have too much debt, were new arrivals to the wine market or have owners who are looking to retire as competition rises and profit margins fall, he said.

I remember visiting Paso Robles back around 2005 or 2006 – at the very peak of the California housing bubble – and chatting it up with some of the locals while doing some wine tasting and they’d casually mention something like, "Yeah. We only had eight wineries here about five years ago, now we have 80".

Anyone paying just a little bit of attention could see this coming a mile away. 

 

Tags: , , ,

Do you know someone who would benefit from this information? We can send your friend a strictly confidential, one-time email telling them about this information. Your privacy and your friend's privacy is your business... no spam! Click here and tell a friend!



Comments


  1. lancewinslow

    Well, we are seeing El Nino change realities, and the Chinese are drinking up a storm, I am not so sure all this negativity in the wine sector is not merely a "reality check" coming back into free-market conditions temporarily, while the next boost and long term growth cycle in the sector awaits. But what do I know I don’t really drink all that much anyway.

  2. ilene

     Lance,

    How is El Nino changing things?

    Separately, I don’t drink much either but occasionally will buy wine and have discovered great bargains at Grocery Outlet and perhaps Trader Joes.  The prices are probably marked down from the original prices at GO.  And we’re not even talking about $20 wine… GO’s $3 wine is quite good. And it even comes in a bottle.  

    Ilene 

  3. lancewinslow

    El Nino weather changes "supply" of yields – thus, prices (supply and demand). The Two-Buck-Chuck syndrome where low-cost wine became trendy did reduce the allure of the middle range products, and softened upper ranges, and the economy of course as a whole effects "elective" consumer spending as the article indicates.  And like all luxury brands have gotten slaughtered lately – also in deep-discounting survival mode, none of this should have not been expected. Wineries must use low-cost brading tactics and go with low-cost high-volume type strategies for now.
    Too, the "California Wine Property Rush" was spectacular indeed, way out of control, and the thought of ROI based on those high real estate purchase prices and increased competition – simply not doable under the market conditions, and economic factors. So reality will bring it all back. But Whooyah! The Chinese upper-middle class demand is coming online too. Yes, I bought some Trader Joe’s wine the other day $5.99 a bottle, the stuff is excellent, so I bought a case. Why break out the good stuff after the first bottle when guests are visiting? They don’t care, and the $5.99 stuff is excellent, it actually tastes better.
    Have you read the book; "Zag" it’s pretty good, and there are ways to survive if you are a winery.
    http://ezinearticles.com/?Branding-Books-Considered—Primal-Branding-and-ZAG&id=1825428 
    Even if these operators made some really bad financial decisions in the past, such as buying into a regional bubble for winery properties while at the top of the real estate market. Just thinking out loud here. China is buying wine, and at the rate that market is expanding, there may not be enough wine in the world to satisfy them, remember it takes a while to grow those vines and get it right. Remember when France’s crop was wiped out, and they re-seeding with CA stock?
    Now with this said, I am not bullish on the CA winery business right now, but it will return to where it should be.

  4. ilene

     That’s a great review for the Zag book!  I can tell you really meant it.  And TJ’s wine too  :-)  Need to do a taste test between TJ and GO someday – worth spending the extra 3 bucks??  So anyway, when you say CA winery business is not bullishly situated now, but will return to where it should be, where should it be?

  5. lancewinslow

    Well, first, I’d like to propose a little worthy research, so we can base all this on past trends:
    http://www.faqs.org/abstracts/Food-and-beverage-industries/California-vintners-still-favor-victory-20-years-after-famed-Paris-tasting-part-2.html
    http://www.amazon.com/Ninos-impact-requires-creativity-wineries/dp/B0009880L4
    http://tornado.sfsu.edu/geosciences/elnino/elnino.html
    http://www.news.ucdavis.edu/search/news_detail.lasso?id=4217
    http://www.amazon.com/Business-Wine-Industry-Insiders-Production/dp/1587624184
    And, I’d like to propel a thought for those who are buying up these distressed properties, as they will be in a much better position for the future. First, the real estate issues will have to come back to reality, losses will have to be accepted, and then,provided the vines do not have "severe" rotting problems, 2-3 years, I guess. Could be as much as 5 to see the previous highs, although like I said the Chinese are not only on a scavenger hunt for resources like oil, natural gas, but also wine, organic foods, and many other things. China wants to have things grown there for domestic jobs in agriculture, but their demand will be too high to place excessive tariffs on such imports when they cannot supply that thirst. If someone were to buy a distressed short sale, or a bank foreclosure in one of the winery regions in CA (many), and as the market "right sizes" itself, they may be in a great position to take care of the future uptrend. I wouldn’t expect a miracle recovery immediately, and feel bad for those who will lose everything, but, those who take unwarranted risks in bubbles like this, have to eventually come to terms with reality.
    I am thankful today, not to be in the wine business, but those who are and were prudent, many of those long-term families, who have been through the 10-year cycles before, know it’s coming back. Some thoughts.

Dashboard

 Sector Performances (Today)

 Thermal Imaging

Construction0.68 %
 
Transportation0.59 %
 
Business Services0.40 %
 
Consumer Discretionary0.21 %
 
Consumer Staples0.20 %
 
Auto-Tires-Trucks0.16 %
 
Computer and Technology0.14 %
 
Oils-Energy0.09 %
 
Multi-Sector Conglomerate0.03 %
 
Retail-Wholesale-0.07 %
 
Industrial Products-0.09 %
 
Finance-0.13 %
 
Basic Materials-0.20 %
 
Utilities-0.28 %
 
Aerospace-0.66 %
 
Medical-0.93 %