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  1. phil
    April 22nd, 2014 at 7:04 am

    Report: Facebook mobile ad network launching at month’s end

    Yesterday, 11:53 AM ET · FB

    • Facebook’s (FB +1.8%) anticipated mobile ad network will be launched at its April 30 f8 developer’s conference, re/code reports. As expected, the network will leverage Facebook’s treasure trove of data on its 1B+ mobile MAUs to deliver targeted ads on non-Facebook mobile properties.
    • Facebook has been intermittently testing a mobile ad network since 2012. The company will face competition from Google (AdMob), Apple (iAd), and Twitter (MoPub), as well as independent players such as Millennial Media (MM +0.5%).
    • Separately, Facebook says it will eventually use precise location data to deliver targeted ads; for now, the company’s location-based targeting is limited to profile and IP address info.
    • The remarks follow the launch of Facebook’s Nearby Friends feature (requires an opt-in), which uses GPS data to alert users when friends are in close proximity.
    • 53% of Facebook’s Q4 revenue came from mobile ads, largely through its sponsored news feed and app install ad products. Q1 results arrive on Wednesday.
    var isMC=true; var adSize=’320×50′; var ord = Math.floor(Math.random()*10e12); var seekingalpha_ad_src=’http://ad.doubleclick.net/N6001/adj/sek.mobile/app;sz=320×50,320×250;x=x;tile=1;d=mobile;t=app;mcid=true;mcid=1682643;s=FB;s=MM;’+dart_my_vocation_and_profiles()+’ord=’+ord+’;dev=ip?’; document.write(”);



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