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  1. stjeanluc
    April 22nd, 2014 at 2:20 pm

    I think that this is just a smokescreen for their negotiations with Netflix:

    AT&T Launches $500M Joint Venture To Invest In The Next Netflix

    The big news here, though, is that AT&T is actively pursuing the creation, acquisition or development of a Netflix-killer – or at least of specialty services designed to compete on the same playing field. It’s a sign that the network provider is betting on an OTT model as a likely eventual successor for terrestrial content delivery methods like broadcast TV. Recruiting Chernin Group as its strategic partner in pursuit of that end means that it recognizes this is an area where it needs outside help, rather than something it can try to do alone. AT&T does have the content delivery chops to help optimize the experience, however.

    AT&T’s chances of building or incubating a true Netflix-killer are small, but it could make for some strong specialist offerings in the same vein, and ultimately, that’s going to be good for users looking for some new paradigm to replace the broken cable and satellite bundle model.



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