Courtesy of Benzinga.
Shares of Trulia (NYSE: TRLA) spiked higher following the Bloomberg release that Zillow (NASDAQ: Z) could be looking to buy the online real estate search company.
Trulia's competitors surged following the news. Due to Zillow being one of Trulia's competitors within its consumer segment, it appears the street is drawing its focus on Trulia's other competitors within the space.
Public Competitors:
Move (NASDAQ: MOVE), with Realtor.com as subsidiary, closed up 0.83 percent. It was up more than four percent earlier in the afternoon.
Yahoo (NASDAQ: YHOO) closed up 4.16 percent. Trulia has recognized Yahoo Real Estate as one of its principal competitors in its consumers category.