Courtesy of Benzinga.
Escalade Sports, a wholly owned subsidiary of Escalade, Inc. (Nasdaq: ESCA), a global leader in sports and outdoor recreational equipment, today announced that it has acquired Onix Sports, Inc., the preeminent brand of paddles, balls, sportswear and accessories for the sport of pickleball, to its extensive portfolio of sports equipment brands. Pickleball is a competitive paddle sport that is a combination of tennis, badminton and table tennis and is considered among the fastest growing sports in America. Financial terms of the deal were not disclosed.
This acquisition is part of a broader company strategy by Escalade Sports to strengthen its leadership position in established and emerging sports and outdoor recreational activities. Onix Sports products are the top choice for many of the best professional and amateur players around the world. The Onix Sports brand will serve as Escalade Sports’ premium line of pickleball products, alongside its Pickleball Now brand, acquired in June, 2014. The acquisition will provide Escalade a wider platform to capitalize on one of the fastest growing categories in sports. According to the Sports & Fitness Industry Association
