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McDonalds To Hire 250,000 This Summer Via SnapChat, Spotify And Hulu

Courtesy of ZeroHedge. View original post here.

And just like that, the term Snaplicant was born, when moments ago McDonalds – which appears to have run out of “qualified” line cook and fast food job candidates (as our latest overview of the restaurant industry showed) – announced that it hopes to hire a quarter million workers this summer, of which more than half are projected to be between the ages of 16 – 24 years old, and to aid the hiring effort of these workers, for many of whom this will be their first job, MCD will use Snapchat. Hence the bolded term.

‘Snaplications,’ a term coined by McDonald’s, is a first-to-market hiring tool in the U.S. that allows job seekers to be served an ad and opportunity to begin the application process for a job at a McDonald’s restaurant through the Snapchat app. McDonald’s used a similar Snaplications execution in Australia earlier this year, and the company is also utilizing platforms including Spotify and Hulu to reach potential job seekers in a new way for the brand.

And because “new paradigm” gimmicks never cease, McDonalds is also “utilizing platforms including Spotify and Hulu to reach potential job seekers in a new way for the brand.”

We wish McDonalds the best of luck: if documented indiations of young Americans’ willingness to work (or not) are any indication, the world’s biggest fast food chain may have trouble filling all the open slots…

Full press release below:

McDonald’s Restaurants Expect to Hire 250,000 People this Summer

With summer around the corner, McDonald’s and its independent franchisees are gearing up to hire approximately 250,000 restaurant employees across the U.S.

More than half of the hires at company-owned restaurants are projected to be between the ages of 16 – 24 years old, and for many, it is their first job. For young job seekers, this is good news since according to the Bureau of Labor Statistics, less than a third of teenagers will have a job between Memorial Day and Labor Day.

To aid in hiring efforts, McDonald’s is leading the way with a modern approach to recruiting – Snapchat. ‘Snaplications,’ a term coined by McDonald’s, is a first-to-market hiring tool in the U.S. that allows job seekers to be served an ad and opportunity to begin the application process for a job at a McDonald’s restaurant through the Snapchat app. McDonald’s used a similar Snaplications execution in Australia earlier this year, and the company is also utilizing platforms including Spotify and Hulu to reach potential job seekers in a new way for the brand.

“We’re always looking for new and innovative ways to find job seekers. We thought Snaplications was a great way to allow us to meet job seekers where they are – their phones,” said Jez Langhorn, Senior Director in Human Resources, McDonald’s USA. “As we see the younger generations seeking out their first jobs, we want to make them aware of the great opportunities available at McDonald’s, especially considering we’re committed to being America’s best first job.”

Starting June 13, Snapchat users nationwide may be served 10-second video ads of real restaurant employees talking about the benefits of working at McDonald’s. Viewers can then ‘swipe up’ to instantly visit the McDonald’s career webpage in Snapchat to explore the opportunities offered by McDonald’s, and apply to their local restaurants if they so choose.

McDonald’s and its independent franchisees strive to offer a work environment that sets employees up for success at McDonald’s and beyond… with education programs like Archways to Opportunity®, which gives employees in participating restaurants an opportunity to earn a high school diploma, receive upfront tuition assistance for college courses, access academic advising courses, and learn English as a second language.


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