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June 16th, 2017 at 4:07 pm
Whole Foods – Amazon is in for a surprise, LIDL is coming. A German grocery chain with the power to cripple Aldi, Whole Foods, and Trader Joe's is about to invade America. When I'm on the Continent, I do 95% of my grocery shopping at Lidl. The uber low cost, high quality model works in Europe, 10K stores in 27 European countries.
LIDL is really competing with another German firm ALDI. Aldi is growing into an increasingly considerable threat to American grocery staples like Walmart (WMT – Free Report) , Kroger (KR – Free Report) , and Whole Foods, among other national and regional grocery store chains. Walmart even reportedly tested a “price-comparison test” in nearly 1,200 of its U.S. stores in the hopes of closing the pricing gap between itself and its competitors, including Aldi.
Aldi Nord operates 2.5K stores including TRADER JOES, Aldi Süd operates 1.6K. Can LIDL compete with ALDI in the US? With German efficiency and ATD, (attention to detail, a term I coined at Rockwell in the 80's) LIDL will be very successful in the US. Both LIDL and ALDI will be making life difficult for those following traditional models and Out.