Sign up today for an exclusive discount along with our 30-day GUARANTEE — Love us or leave, with your money back! Click here to become a part of our growing community and learn how to stop gambling with your investments. We will teach you to BE THE HOUSE — Not the Gambler!

Click here to see some testimonials from our members!

Wayfair Is Set To ‘Amazon’ The Home Furnishing Category

Courtesy of Benzinga.

Wayfair Is Set To 'Amazon' The Home Furnishing Category

The “Amazon.com, Inc.” (NASDAQ: AMZN) of the home furnishing category isn’t Amazon, rather it is Wayfair Inc (NYSE: W), at least according to analysts at Stifel. The firm’s Scott Devitt upgrades Wayfair’s stock rating form Hold to Buy with a price target boosted from $75 to $78 as the company succeeded in building out an entire e-commerce ecosystem and at current levels, the stock represents a “reasonable entry point.”

Wayfair’s operations within the online home goods space dates back 15 years and the company managed to earn itself a positive reputation with both clients and suppliers, Devitt stated in his upgrade note. But equally important to the company’s growth is a supply chain which satisfies the many challenges in logistics, selection and discoverability.

tipranks.png

Wayfair is well positioned to benefit from the North American and Western European home goods market which at $400 billion is one of the largest and growing segments of retail, Devitt continued. Meanwhile, online penetration within the category is still shy of 10 percent in North America and just above 10 percent in Western Europe. Wayfair’s market share of this segment is not even 1 percent and Wayfair could be the recipient of a shift toward online shopping.

While Amazon will no doubt be a major beneficiary of the online shift towards home furnishing, the analyst concluded. But Wayfair has been active in building out a very similar business model which made Amazon’s other segments successful in other categories and regions.

Related Links:

A Mid-Year Review Of Baird’s Favorite Internet Stocks

Wayfair Excels By Any Measure After ‘Blowout’ Q2

Latest Ratings for AMZN

Date Firm Action From To
Aug 2017 SunTrust Robinson Humphrey Initiates Coverage On Buy
Aug 2017 Mizuho Reinstates Buy
Jul 2017 Morgan Stanley Maintains Overweight

View More Analyst Ratings for AMZN


View the Latest Analyst Ratings

Posted-In: e-commerce Furniture Home Furnishing Online Furniture sales Scott DevittAnalyst Color Analyst Ratings Best of Benzinga


Do you know someone who would benefit from this information? We can send your friend a strictly confidential, one-time email telling them about this information. Your privacy and your friend's privacy is your business... no spam! Click here and tell a friend!





You must be logged in to make a comment.
You can sign up for a membership or get a FREE Daily News membership or log in

Sign up today for an exclusive discount along with our 30-day GUARANTEE — Love us or leave, with your money back! Click here to become a part of our growing community and learn how to stop gambling with your investments. We will teach you to BE THE HOUSE — Not the Gambler!

Click here to see some testimonials from our members!