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Retail Sales Miss December Expectations For 4th Straight Year

 

Retail Sales Miss December Expectations For 4th Straight Year

Courtesy of Zero Hedge

For the fourth year in a row December retail sales numbers (control group) missed expectations. After the shocking 1.4% MoM surge in sales in November, December retail sales growth slowed to just 0.3% MoM.

However, despite the miss, this is the 6th straight month of retail sales growth MoM:

The spike in YoY retail sales appears to be rolling over:

Pretty much every sector saw gains, but still the data missed:

Which is odd considering that the US consumer is now fully tapped out, with personal savings at 10 year lows…

… while credit card borrowings just hit an all time high.

If US retailers can't beat expectations now (with the exception of non-store, i.e., online, retailers of course) when can they?


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