Conviction is defined as having a fixed or firm belief. And, at the start of May, our conviction was that the month would not end without a sharp decline that would take most by surprise! Last week was that surprise for many. Not for us, however and not for Phil. We were all quite skittish during the second run up to 13,100 just 6 trading days ago.
We went out on a limb late last week to call the top in oil also and backed up our conviction with a Trade Alert on the DUG. Unfortunately, we didn’t get the pullback we wanted today on the DUG, so we decided to be patient before executing the trade. If it comes in… great! We will add it to our Exxon bear call from a few weeks back, which is in good shape now. If the DUG never retraces, we will remain disciplined and will refuse to chase it. We went bullish on the FXE and benefited from a perfect open last Monday before Tuesday’s pop. The timing was equally spectacular on the FXI before that so we can’t expect the market to give us perfect opportunities every week!
One of our members asked recently about long-term plays and General Electric has popped up as a company that would fit well into this category now. We had an internal price target of $30 in the short-term and $30.40, where it closed today, is good enough for the purposes of this article. GE has not been this low for nearly 4 years (5-20-04). In fact, you would have to go back to 2003 to find a 10 year low for this international behmoth!
When GE was trading at $32 per share, its CEO was purchasing stock. With the stock trading almost $2 lower, we believe the $30 level could act as strong support. Technically, the RSI is quite oversold and fundamentally the reward to risk ratio is becoming ever more attractive. Even if $30 was broken, the next level down is $28, a point at which the stock hovered back in 2003.

























Philip R. Davis is a founder Phil's Stock World, a stock and options trading site that teaches the art of options trading to newcomers and devises advanced strategies for expert traders...