[Note: earlier update on PALM easy option trade here.]
Channel Checkers report on Apple (AAPL)
Positive
Ticker: AAPL
Questions We Asked:
1. What is the best selling phone model right now?
2. What is the best device to get for e-mail?
3. What is the best music device?
4. Has there been an increase in the number of people opening new accounts or buying the iPhone in the past 3 weeks?
- Apple iPhone was seen as the best selling phone model over the past week by 73% of respondents. 7% viewed Blackberry as the top selling phone model. The responses suggest that people prefer the iPhone over other phone models.
- 53% of respondents viewed Blackberry as the best device to get for e-mail, while 33% viewed the Apple iPhone as the best device for email. The Blackberry is known to be a phone for business consumers so it’s not surprising that they dominated the response to this question.
- Apple iPhone was seen as the top best music device by 63% of respondents, 7% saw the Sony Ericsson as the best music device and another 3% saw the Blackberry as the top selling music device for phones.
- 53% of respondent said that there hasn’t been an increase in the number of people opening new accounts or buying the iPhone in the past 3 weeks, while 47% of respondents said that there has been an increase.
Conclusion of Channel Check: A 73% reading for the iPhone as the top selling device is dominating a reading in this survey as any phone we’ve ever seen, including the iPhone’s early survey reads when the phone was first launched. The iPhone is also dominant in the music category and very competitive with the Blackberry product line as the top e-mail device. Recent demand is steady, but overall this survey suggests that the iPhone may be continuing to gain market share versus traditional cell phone vendors such as Nokia, Motorola, Samsung and LG.
Catalyst for stock movement:
AAPL World Wide Developers Conference Begins 06/8/09.
