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Friday, March 29, 2024

Channel Checkers: Zumz’s Challenging Outlook

Channel Checkers report on Zumiez 

Negative

Zumiez Sales in 2Q Look Challenged.

Ticker: ZUMZ

Questions We Asked:

1. Has there been an increase in sales as summer approaches?

2. What is the most popular brand for teenagers?

3. Is the most popular brand products in stock or are they sold out?

4. What is the average sales receipt at this location?

5. Do you have an items on clearance?

  • 70% have said that sales are increasing as summer approaches. 30% said they have not.
  • The strongest teen brand was listed as Volcom according to 17%, 10% cited Empyre, 10% cited DC, 7% said earthquake and 7% said Bilabong.
  • 100% of store reps said that the most popular teen brand (cited above) was in-stock.
  • The average sales receipt at Zumiez shops were said to be $58.23 with a range of $25-$150.
  • Winter gear was the primary category of clothes and accessories cited as being in “clearance” mode. 

Conclusion of Channel Check:  Sales activity, clearance items, and lack of strong dominant brands suggest that business is not extremely strong at Zumiez stores now. The average customer receipt is respectable but again does not suggest that business is booming. 

Catalyst for stock movement:

ZUMZ’s presentation at the 29th Annual Piper Jaffray Consumer Conference 6/9/09 to 6/10/09

 

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