NPD’s Video Game Sales Data For September: What To Expect

Courtesy of Benzinga.

The NPD Group will release its September video game sales report on Oct. 12, which is expected to show the video game industry having benefited from a mid-teens increase, said Stifel’s Drew Crum. In fact, the upcoming report is considered to be of “greater interest” for investors, as it includes a few key AAA titles that were recently released, including “Destiny 2,” “NBA 2K18” and “FIFA 18.”

Overall video game sales should show a gain of 20 percent or more on a year-over-year basis, Crum stated. But the hardware category will likely show a double-digit decline although the Nintendo Switch gained further traction. It is important to note that the same period a year ago was boosted by the Xbone S and PS4 Slim, which were relatively new at the time.

The analyst also made the following projections for third-party publishers for the month of September:

• Activision Blizzard, Inc. (NASDAQ: ATVI): sales of $90 million ($20 million a year ago) reflecting the launch of “Destiny 2.”
• Electronic Arts Inc. (NASDAQ: EA): sales of approximately $80 million amid “modest growth” for “Madden NFL” and slightly lower results for “FIFA 18.”
• Take Two Interactive Software Inc (NASDAQ: TTWO): Retail sales will likely be down in the high-single digits to around $100 million despite gains in the “NBA 2K” franchise.

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