By Anna Peel. Originally published at ValueWalk.
Blogging has become a critical part of the internet over the last decade. No matter what kind of business you run, you should also have a blog on your website. These important numbers highlight several things business owners should learn about blogging.
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Here’s what you should learn about blogging
Today’s blogs have their roots all the way back in 2011, long after the internet entered mainstream adoption. “Blog” is short for “web log,” and it’s basically a public journal on a particular topic that’s available for anyone to read.
Although blogs have their history in journaling, they have developed a lot over the years. Today they are an important tool for every business to use. Blogs should be used to establish yourself as an expert on the industry in which your business operates.
Studies show that about 80% of internet users read blog posts on a regular basis, which is why no business owner can afford not to have a blog on their website. Additionally, about 70% of internet users believe a blog makes a website more credible.
Blogging with WordPress
WordPress is an important tool everyone who blogs should learn about because it is one of the most popular platforms used for blogging. WordPress users alone publish 70 million new posts every month, which demonstrates just how important the platform is.
More than 21.1 billion articles are read per month on blogs published via WordPress. To highlight just how widespread blogging is, keep in mind that WordPress isn’t the only platform used to publish blogs, even though it is arguably the most popular.
This infographic has 15 important facts every business owner should learn about blogging before they get started with a blog of their own.
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