Sign up today for an exclusive discount along with our 30-day GUARANTEE — Love us or leave, with your money back! Click here to become a part of our growing community and learn how to stop gambling with your investments. We will teach you to BE THE HOUSE — Not the Gambler!

Click here to see some testimonials from our members!

Sales Tech Is Booming In Response To Covid [Report]

By Jacob Wolinsky. Originally published at ValueWalk.

sales engagement

New Forrester Wave Report Shows Sales Tech is Booming in Response to Covid


Q2 2020 hedge fund letters, conferences and more

Recently, The Forrester Wave™: Sales Engagement, Q3 2020 was released, and it has some interesting data related to e-commerce sales.

Why Does This Matter

2020 will be remembered as a watershed moment when B2B buying and selling changed forever. While the digitization of the buying and selling process has been underway for some time, the hardships from COVID-19 have dramatically accelerated this trend. With 53% of white-collar workers planning to work from home for the foreseeable future, sales engagement (SE) and adjacent sales technology categories are in the right place at the right time. In the past 16 months, SE vendors raised more than $250 million in venture investment with $62 million of that raised in 2020.

Great Write up from Mary Shea on the Forrester Wave

Big Takeaways On The Sales Engagement Category

According to the report, 2020 will be remembered as a watershed moment when B2B buying and selling changed forever. While the digitization of the buying and selling process has been underway for some time, the hardships from COVID-19 have dramatically accelerated this trend.

  • With 53% of white-collar workers planning to work from home for the foreseeable future, sales engagement and adjacent sales technology categories are in the right place at the right time.
  • In the past 16 months, sales engagement vendors raised more than $250 million in venture investment with $62 million of that raised in 2020.
  • 41% percent of B2B companies recently surveyed have reduced sales headcount, and 10% reinvested the cost savings into sales technologies to drive better efficiencies and effectiveness.
  • Over one-third of the reference customers surveyed for this evaluation stated they planned to increase licenses with their sales engagement vendor.

Link to Full Release: https://www.prweb.com/releases/groove_named_a_strong_performer_in_sales_engagement_q3_2020_analyst_report/prweb17380690.htm

The post Sales Tech Is Booming In Response To Covid [Report] appeared first on ValueWalk.

Sign up for ValueWalk’s free newsletter here.


Do you know someone who would benefit from this information? We can send your friend a strictly confidential, one-time email telling them about this information. Your privacy and your friend's privacy is your business... no spam! Click here and tell a friend!





You must be logged in to make a comment.
You can sign up for a membership or get a FREE Daily News membership or log in

Sign up today for an exclusive discount along with our 30-day GUARANTEE — Love us or leave, with your money back! Click here to become a part of our growing community and learn how to stop gambling with your investments. We will teach you to BE THE HOUSE — Not the Gambler!

Click here to see some testimonials from our members!