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Tuesday, March 10, 2026

Why do we buy into ‘stealth wealth’ and the class who wear it?

As I gazed upon another loving photo of a £1,000 cashmere sweater (this one by an Italian luxury brand nicknamed “Uniqlo for billionaires” and worn by Gwyneth Paltrow during her recent skiing trial), I started to feel a little ill. Not sick, exactly. More – the shivering doom of a very bad …

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