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Saturday, December 20, 2025

Why companies aren’t buying more podcast ads

SXM Media ad chiefs on why podcast ad spend still hasn’t hit its potential. This is Hot Pod, The Verge’s newsletter about podcasting and the audio industry. Sign up here for more. Today, we’re mixing it up a bit. First off, I have a post-Podcast Upfronts Q&A I conducted with SiriusXM’s Lizzie Widhelm …

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