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Saturday, February 28, 2026

Overstock’s rebrand as Bed Bath & Beyond may go down as the best in marketing history

Overstock is a fascinating case study on how to successfully pull off a brand switcheroo. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. When Overstock.com announced it would pay $21.5 million for the recently shuttered Bed Bath & Beyond …

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