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Wednesday, April 8, 2026

How Kraft Heinz Lost Its Lock on Mac and Cheese—and American Shoppers

Kraft HeinzKHC-0.74%decrease; red down pointing triangle has all but owned the supermarket macaroni-and-cheese aisle for decades. So when the first boxes of an upscale brand called Goodles landed on store shelves in 2022, the company wasn’t especially worried. A call went out in the Chicago …

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