Interview with Rick Davis of the Consumer Metrics Institute
by ilene - April 6th, 2010 5:00 pm
Interview with Rick Davis of the Consumer Metrics Institute
By Ilene
Introduction: Richard Davis is President of the Consumer Metrics Institute (CMI). At the Institute, Rick measures real-time consumer transactions as an objective indicator of consumer demand and the associated health of the US economy. In this interview, we explore the history behind the government-published numbers and the reasons prompting Rick to devise better ways to measure the state of the economy.
History
Ilene: Rick, what got you interested in measuring economic numbers?
Rick: I first became frustrated with the current state of economic data after learning about the history of the collection process and the government’s continued reliance on 70 year old concepts. The government began collecting economic data during Franklin Delano Roosevelt’s (FDR) second term, around 1937. There was concern that the recovery from the 1937-1938 recession (i.e., a recession nested within the Great Depression) was stalling. The economy had been improving significantly from early 1933 through 1936 before the wheels came off the recovery in mid-1937. FDR’s administration realized it did not have adequate data to monitor the economy and the administration asked the National Bureau of Economic Research (NBER) to look into this problem. Wesley Clair Mitchell set out to find data that would help FDR’s administration address its concerns about the U.S. economy.
Wesley Clair Mitchell was a once-in-a-generation economic genius when it came to data collection. He collected over 500 interesting data sets measuring items such as sales, employment, railcar loadings--items that would allow him to constantly monitor the health of the economy. Most of these things are still measured, and the numbers have evolved into the core reports put out by the Bureau of Economic Analysis (BEA).
What frustrated me was that the data sets measured by Dr. Mitchell were developed in the 1930s and designed to capture those things that were important to the 1930s economy. They are not geared for today’s economy. Things that mattered in the mid-20th century simply cannot completely describe what is happening in the 2010 economy.
For instance, to find out what was happening in the music industry in 1950, someone could have gone to a neighborhood music store, counted the Doris Day 45’s in the retail bins…
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Philip R. Davis is a founder Phil's Stock World, a stock and options trading site that teaches the art of options trading to newcomers and devises advanced strategies for expert traders...
Ilene is editor and affiliate program
coordinator for PSW.