What if You Ate Only What Was Advertised on TV?
by ilene - June 3rd, 2010 2:59 pm
Hint: perfect recipe for a coronary.
What if You Ate Only What Was Advertised on TV?
Courtesy of TIME, by Alice Park
Ragnar Schmuck / Getty Images
It should come as no surprise that the typical American diet isn’t exactly brimming with healthy goodness — rather, it’s laden with fat, sugar and salt. And now new research published in the Journal of the American Dietetic Association points to a troubling reason: TV ads for food may be skewing our decisions on what we eat in powerful ways.
To figure out exactly how unhealthy a TV-guided diet would be, researchers studied food commercials that appeared during 84 hours of prime-time programming and 12 hours of Saturday-morning cartoons broadcast over the major U.S. networks during one month in 2004. When the research team calculated the nutritional content of a 2,000-calorie-a-day diet containing only foods that were advertised on television, they found that it exceeded the government’s recommended daily amount of fat by 20 times and had 25 times the recommended daily intake of sugar. "That’s almost a month’s worth of sugar in one day," notes study leader Michael Mink at Armstrong Atlantic State University in Savannah, Ga.
In addition, the TV-marketed diet provided less than half the recommended daily servings of fruit, vegetables and dairy.
In fact, the sources of nutrition in the TV-ad diet were almost the exact opposite of what the government’s food pyramid recommends. Instead of making up the smallest proportion of a day’s calories, as nutritionists advise, fats and sugars accounted for the largest portion of calories in a diet based on television advertising. Couple this nutritional inversion with the fact that marketing campaigns are notoriously effective in influencing people’s behavior and the result is what many nutrition experts call a toxic environment — one that dissuades Americans from making healthy food choices and encourages inactivity.
In the year the study took place, the authors point out that foodmakers…