Apple, Google, NewsCorp and the Future of Content: Interview with Michael Whalen
by ilene - December 8th, 2010 1:41 am
Courtesy of rcwhalen - Chris Whalen - writing at Zero Hedge
Apple, Google, NewsCorp and the Future of Content: Interview with Michael Whalen
The Institutional Risk Analyst
In this issue of The Institutional Risk Analyst, we speak to Michael Whalen, award winning composer and new media observer about the outlook for the business of creating and delivering content. Since graduating from Berklee College of Music, Michael has taught a business for music class than has saved thousands of young atists from making terrible mistakes with content and other contractual rights. Think Frank Zappa and Warner Brothers. And yes, Michael is IRA co-founder Chris Whalen’s younger brother.
The IRA: So Michael, let’s start with kudos for the call on iTunes years ago. You first gave your brother a heads up about Apple Computer’s (AAPL) move into music via iTunes a decade ago, correct?
Whalen: Thanks. Yes…back in 2000 – 2001, I saw that Apple was getting ready to take a monumental step by shifting its business away from just computers and software towards mobile devices. To see how big a deal this decision was, you have to travel back to that time… When people thought of downloadable music the first thing they thought of was Napster (remember them?) and to the general business community the idea of all entertainment being sold and distributed digitally through a SIMPLE platform was "risky" and truly visionary. The music business was all about CDs (still) and the traditional model of physical product. Interestingly, iPod was not first to market. The digital music players that did exist beforehand were clunky and big. In 2001, concepts such as iTunes and the iPod made it look like Steve Jobs and the management at AAPL were crazy or at least losing "confidence" in their core business. People asked with more than a tone of criticism: "why diversify"? "Has Microsoft (MSFT) beaten you"? Now 10 years later, their gamble looks like genius. It was…
The IRA: Indeed. How do you view the AAPL strategy going forward, especially with the apparent decision to let Droid handset take overall share? Is AAPL still well advised to keep proprietary control over the hardware and not allow third-party produces to make handsets that run the AAPL OS? Click here ( http://us1.irabankratings.com/mobile/home.asp ) to see IRA’s new digital widget for handsets.
Whalen: I think handicapping the handset/mobile device market…