The New American Normal: Box Wine

The economy has changed a lot of things. You see older cars on the road longer, families choosing to keep their humble digs over a McMansion, more coupons. Suddenly it's no longer cool to flaunt what you've got, lest someone out there get upset that you've somehow gotten a better hand throughout the recession.

So I really shouldn't have been all that surprised when I saw this ad for Black Box wine the other night. Box wine enjoys an even bigger stigma than Miller (whew, I'm going to pay for that comment with my fellow Wisconsinites but let's face it, the stuff is crap) and yet in the new normal, you've still got to get drunk. I've got to say I haven't indulged in box wine since before I was of legal drinking age so perhaps the stuff has actually managed to become drinkable in that time.

 

Black Box Wines Shattered Red TV Commercial from Black Box Wines onVimeo.



Advertising genius? Maybe.

Personally, I learned the big bottles of Smirnoff from Costco will get you through in a cash flow pinch and might never resort to box wine no matter how bad it gets but that's just me.