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Ahead of FB’s earning announcement, new research shows just how addicted we’re getting

By Ilene
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Ahead of FB’s earning announcement, new research shows just how addicted we’re getting

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Facebook’s first-quarter announcement this evening promises a small moment of reflection following a frenetic few months for the company. Philosophical mysteries abound. We don’t know yet if Facebook will turn Oculus Rift into a tacky branded headset or if it will subsume WhatsApp into some evil plan to own the world. Will Facebook Paper end up on the same dust heap as its Home operating system? Is forcing Facebook users to download a separate Messenger app madness?

What we do know, is that outside of all long term pontifications and protestations of doom, the money-making engine at Facebook is purring smoother than ever. Released today, Adobe’s Q1 2014 Social Intelligence Report gives us a peek under the hood in time for tonight’s announcement, capturing a sample of 260 billion ad impressions and 226 billion post impressions to gauge how we’re using the site.

Keep reading Ahead of FB’s earning announcement, new research shows just how addicted we’re getting | PandoDaily.

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