Mapping The Battle Of The Bulge: Russia's War Against McDonalds
Courtesy of ZeroHedge
Since Russia first began rattling its retaliatory anti-Western-fast-food sabre at McDonalds in April, things have escalated. It started in Crimea, spread to Moscow, and now as Yopolis notes, has spread across much of Russia as more and more McDonalds stores are shuttered by Russia's Food Safety Commission (Rospotrebnadzorom)…
The Map of Hostilities – all the closed McDonalds in Russia…
July 28th. There is information about the checks Rosselkhoznadzor. Experts interested in the quality of the cheese, which is still possible to deliver from the Czech Republic and France.
August 6th. Vladimir Putin signed a decree banning the import of products and raw materials from Europe, the United States and other countries that have imposed sanctions against Russia.
On 20 August. "McDonald's" unexpectedly closes three Moscow restaurant – on Manezh Square, on Prospekt Mira and Malaya Bronnaya street. Company forced to suspend their activities because of the claims Rospotrebnadzora that found numerous violations in the work of institutions. A few days later a restaurant on Manezh Square will be closed for 90 days, the decision of the court of Tver.
Court suspends the very first McDonald's in Russia – Pushkin Square.
On 27 August. 85 days closes McDonalds in Yekaterinburg. The next day, suspend work two places in Sochi and one – in Serpukhov.
On 29 August. banned 12 restaurants across Russia, among them – three in Moscow and two in the suburbs.
September 1st. "McDonald's" makes a statement that eliminate irregularities in three popular restaurants in Moscow. Despite this, the court does not allow them to open ahead of schedule. Around the same time, it appears that the company has filed eight lawsuits in the Pension Fund. The fact that officials refuse to accept the quarterly reports of the "McDonald's", and because of this, the staff could not shape their future retirement.
It turns out that the CPS checks quarter of 440 restaurants, "McDonald's" in Russia. According to the service, their actions are planned and not related to politics.
September 4th. Closes second restaurant network in Yekaterinburg.
September 9 receives information about the penalties for suburban McDonald's – in total they have to pay 500 thousand rubles.
"McDonald's" refuses to salads "Vegetable" and "Caesar" because of the ban on the importation of products from the EU. Company "Belaya Dacha", collaborating with restaurants since 1994, promised to find new channels of supply of raw materials, but in Moscow, salads and have not appeared.
On the website of the Russian "McDonalds" appears statement "planned modernization" restaurants.
September 12th. McDonalds on "Tretyakov" cordoned off by police.
September 16th. CPS finds a breach in the restaurant Novosibirsk.
On 17 September. "McDonald's" increasingly resists. She sued the Government of St. Petersburg with a request to annul the decision of the arbitral tribunal. However, according to local Rospotrebnadzora, the service has not conducted inspections in St. Petersburg.
On 29 September. Temporarily closes the only McDonald's in the Komi Republic. Guide denies Rospotrebnadzora explains closing "technical Rearrangement."
On 8 October. PROSECUTOR starts checking the charity fund "Ronald McDonald House", which helps sick children. In all honesty, organizations questioned the deputy from the "Just Russia" Andrei cool.
October 10th. third McDonalds in Volgograd closed for two months. Total in the region, there are five restaurants of the chain. The first closed in September, the second stopped working after a month. The reason is the same: the violation of sanitary norms and E. coli. After complaining of the court permits the work to one of the restaurants, but without the right to sell food and drinks. Places fined 100 and 150 thousand rubles.
On the same day the company's representatives say they won the case in Veliky Novgorod. The court did not prohibit the restaurant to sell their products, as requested in Roskomnadzor.
In one of the McDonald's Voronezh find E. coli. Allowable rate of bacteria in cucumbers exceeded 1.6 times. Restaurant fined 50 thousand rubles. Another McDonald's closes at center of Nizhny Novgorod.
October 13th. Court in Moscow satisfies the claim Rospotrebnadzora to "McDonald's" in 100 thousand rubles. In the production and reverse actions are – the company wants to make a claim for it to be unfounded.
October 14th. One of the restaurants of the Krasnodar Territory is sentenced to a fine of 300 thousand rubles. "McDonald's" again disagrees with the decision of the court and provides a counter-suit.
With each passing day the story gets more and more strange. On Monday, the Moscow Arbitration Court fined the restaurant at ENEA 100 thousand rubles for the illegal sale of toys in the "Happy Meal."
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We are sure this is not helping MCD sales as they suffer the longest streak of losing quarters on record
