Courtesy of Benzinga.
Weight Watchers International (NYSE: WTW) introduces its newest ambassador, Jessica Simpson, with a fall campaign to begin airing today. The first advertising spots feature Simpson discussing her choice to join Weight Watchers and her initial experience on the Program. Simpson, a new mother to daughter Maxwell, speaks candidly about her struggles and motivation while expressing enthusiasm for the success she has had so far on Weight Watchers.
“I’ve tried every diet in the book and realized that this time I’m going to adopt healthy habits that can last a lifetime,” said Simpson. “I’m committed to setting a good example for my daughter and to me that means eating the foods I love while learning to control portions and make healthier choices. The eye-opener for me is that for the first time I’m losing weight without feeling deprived. I’m just getting started, but it’s working and I feel great.”
Each week, Simpson hosts a Weight Watchers meeting at her home where she, along with 13 of her friends and family members, learn from a Weight Watchers Leader and support each other during the process. Like many Weight Watchers members, Simpson along with her family and friends enjoy using the Weight Watchers mobile tools for tracking and recipe planning.
“Jessica has chosen to join Weight Watchers to adopt a healthier lifestyle and we hope this introductory campaign will inspire others to do the same,” said Cheryl Callan, Senior Vice President, Weight Watchers. “She has made clear her commitment to learn the skills to make healthy choices and adopt habits that will help her to keep the weight off.”
