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Friday, December 26, 2025

“Honorable Returns” and “Social Requirements”; More on Gift Cards

Courtesy of Mish.

Earlier today I received a nice email from Mike “In Toyko” Rogers regarding my post Do Gift Cards Make Any Sense? Is it Time to Ban Christmas Presents Altogether?

Mike writes …

Hi Mish,

In Japan, even though Christmas gift giving is not customary, we do have a custom called “O-Kaeshi” (Honorable Return).

What “O-Kaeshi” means is that when you receive a gift, then you are obligated to give one back. The Japanese take it to extremes as when a gift is given then another is returned and then another given back for the one that was given back and the cycle continues.

I have put my foot down and told my wife and our friends to “Stop!”

It’s really absurd when a Japanese visits a foreign country and then feels obligated to buy some souvenir junk for the folks back at home (I mean, how many Hawaii refrigerator magnets – that are made in China – do we really need?)

When I tell the Japanese that we are to “stop it” (and I can because I have an executive position at work) they seem to always be relieved. Cultural and social pressures are not to be under-estimated.

Anyway thinking that you have to buy presents for the aunt you don’t like or cologne for the uncle you don’t even really know not only a waste of money, but philosophically inane.

It’s Better to buy gold or silver for the immediate family for yourself.

Thanksgiving is a better holiday than Christmas away because, at least, there’s no “socially required” gift giving.

Mike

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