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Saturday, May 4, 2024

Comment by sloane

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  1. sloane

    Dr. Tantillo did a short post on Madoff on his marketing blog when this story first hit, explaining how Madoff’s success can be attributed to knowing his Target Market (not that he condones his behavior…).

    "He knew not to promise sophisticated people unsophisticated (read “extravagant”) returns.  In other words, he knew people would walk away if he promised them the sun and moon, but 10 to 15% seemed about right.  He was also reportedly very selective —not everyone could become a client— and that kind of exclusivity, if exerted by a credible party (like Madoff seemed to be), can have real power."

    Madoff was simply supplying a demand: dreamily consistent returns to those who were content to stick their heads in the sand.
     



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