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  1. phil
    April 8th, 2014 at 10:30 pm

    Taco Bell on to phase two in breakfast blitz

    08:00 AM ET · YUM

    • Execs with Taco Bell (YUM) say the company is on to phase two with a marketing campaign designed to promote its new breakfast menu.
    • The next round of TV commercial will position the food chain as the “next generation” for breakfast after the first spots took dead aim at McDonald’s.
    • The company says response for its A.M. Crunchwrap, Waffle Taco, and Cinnabon Delights items has been strong. New breakfast products still to debut at Taco Bell include yoguer parfait, oatmeal, and premium coffee drinks.
    • Fast-food breakfast war timeline
    var isMC=true; var adSize=’320×50′; var ord = Math.floor(Math.random()*10e12); var seekingalpha_ad_src=’http://ad.doubleclick.net/N6001/adj/sek.mobile/app;sz=320×50,320×250;x=x;tile=1;d=mobile;t=app;mcid=true;mcid=1664543;s=YUM;’+dart_my_vocation_and_profiles()+’ord=’+ord+’;dev=ip?’; document.write(”);



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