Beats deal shows Apple has finally woken up to reality
Apple is just a consumer electronics company and has been so for quite a while now.
Its days as a magical company are long over. The magic died two and a half years ago with Steve Jobs and now Apple is finally coming out of denial, acknowledging reality and giving itself the opportunity to move on to its next phase.
This is long overdue.
The height of the denial culminated some months ago in the over-the-top fantastical and widely distributed iPad commercial complete with dreamy Robin Williams voice over that, while excruciatingly beautiful, seemed way out of touch with reality and the accelerating trend towards the commoditization of the tablet market.
So Apple, if the reports that it is close to buying Beats Electronics prove true, is finally pivoting; a long overdue move out of this denial and a coming to terms with what it is.
Keep reading Beats deal shows Apple has finally woken up to reality | Breakout – Yahoo Finance.
