The 20 Most Valuable Brands In The World
By AARON TAUBE at Business Insider
Photo by Jim Edwards / BI Google replaced Apple as the world's most valuable brand.
It appears that four years with no new products have finally caught up to Apple.
For the first time since 2010, the tech giant was not ranked No.1 on branding research firm Millward Brown's annual list of the world's most valuable brands.
Apple was replaced on the list, known as the BrandZ Top 100, by fellow tech giant Google, which has impressed consumers around the world with its top-flight web properties and technological breakthroughs like Google Glass.
Millward Brown calculates the value of the brands it ranks by surveying more than 2 million consumers around the world and using their responses to figure out how much of a company's financial performance is due to its brand.
Read the rest: The 20 Most Valuable Brands In The World – Business Insider.
