Why can’t all companies access the same data-driven intelligence as Google or Amazon?
[Editor’s note: This is a guest contribution by Jamie Grenney, VP of Marketing at Infer. The post went through Pando’s usual editorial process, and Mr. Schroeder was not paid for his work.]
When I joined Salesforce.com in 2002, the question we were trying to answer was “Why isn’t all enterprise software as easy to use as Amazon.com?” That simple idea gave rise to a billion dollar business.
The cloud-computing model was so disruptive because it dramatically reduced the risk and lowered the total cost of ownership for software. For the first time, companies of all sizes were able to successfully adopt CRM systems. Today I believe we are on the precipice of another disruptive shift. One that is going to unfold quickly and unlock huge productivity gains for companies.
The next shift in business software will inject predictive tools into every business. The question we should be asking today is, “Why can’t every business operate with the same data driven intelligence as a Google or Amazon.com?” We need applications to filter out the noise and automatically optimize the allocation of sales and marketing resources.
This is necessary now more than ever because of two big trends that are shaping sales and marketing today:
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