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That podcast ad you’re listening to may soon be AI. Spotify is reportedly developing bots to mimic your favorite hosts.

Next time you’re playing a podcast on Spotify, listen really close to its ad — it may be read by AI, not your favorite host. Bill Simmons, founder of Spotify-owned podcast network The Ringer, said the streaming platform is developing AI tools trained on its hosts’ voices to create targeted ads, as …

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