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Saturday, July 13, 2024

Fly responsibly? Airlines face a storm over climate claims

By Toby Sterling and Joanna Plucinska, Reuters

AMSTERDAM/LONDON – When Dutch airline KLM launched adverts urging customers to “fly responsibly” and think about the environmental impact before booking a flight, it said it was showing its commitment to a sustainable future.

But the 2019 campaign sparked criticism and last year environmental activists filed a suit accusing the company of “greenwashing”, or making misleading environmental claims.

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