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Monday, June 17, 2024

Meet the zombie brands: Why Blue Apron, Allbirds, and others are still alive, only different

Once-hot brands are hollowing out behind the scenes. Is the goal, like Blue Apron, to clean house for a prospective buyer? In 2017, Blue Apron bet the farm. With its valuation at $2 billion, its brand sizzling hot, and its IPO imminent, the meal-kit delivery startup snapped up BN Ranch, a network of …

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