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Thursday, December 18, 2025

Will Rivian’s Cheaper SUV Help EV Maker Survive?

The R2 line, priced around $50,000, is a bid for buyers who can’t swing its existing $70,000 pickup or $75,000 SUV models. Electric-vehicle startup Rivian faces a pivotal moment on Thursday when it unveils a new line of lower-priced models that are key to its future. As worldwide demand for EVs cools …

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