His usual marketing savvy is nowhere to be seen.
Donald Trump’s genius has always been marketing: himself, his properties, his political campaigns. But when it comes to the effects of his tariffs, the master has either lost a step or is facing a challenge that even he hasn’t yet figured out how to spin.
“Somebody said, ‘Oh, the shelves are gonna be open,’” the president said on Wednesday. “Well, maybe the children will have two dolls instead of 30 dolls, and maybe the two dolls will cost a couple of bucks more.” Americans, he said, will not “have to go out of our way.”
