The Innovation That’s Killing Restaurant Culture
Delivery has turned America into a nation of order-inners.
By Ellen Cushing, The Atlantic
Collin Wallace wanted a snack. Specifically, he wanted one delivered to his classroom during lecture (he had long lectures). This was 2006, when delivery was mostly limited to a few types of food, and it was something you did by talking on the phone and then waiting awhile. Wallace was in engineering school at Georgia Tech, and he figured his problem was one the internet could help solve. He built a way for customers to order online, automatically syncing to food vendors’ systems. That project became a company, and that company was eventually acquired, in 2011, by Grubhub. Wallace was experimenting, making stuff with his friends, and then he was in leadership at a company that would go on to help change restaurants forever.
