Ford’s Recall Mess Is So Bad, They’re Paying Customers to Stay
By Philip Uwaoma, Guessing Headlights
Ford Motor Company, long celebrated as a pillar of American automotive history, is now grappling with a crisis of confidence. In 2025 alone, the automaker has logged approximately 100 recalls, affecting nearly five million vehicles across its lineup. The fact that some models were recalled multiple times for the same defect underscores persistent quality-control failures.
Against this backdrop, Ford has quietly rolled out a secretive initiative: the Owner Retention Certificate Program, a discount scheme designed to keep frustrated customers from defecting to rival brands.
