Companies across sectors are confronting an increasingly unavoidable narrative: AI can replicate your business.
Why it matters: Narrative volatility is a new risk category that communications teams must prepare for in the age of AI.
- All it takes is one widely read doomsday essay, research paper or X thread to knock billions off a company’s market cap.
Case in point: A viral 7,000-word memo that warned of a hypothetical AI future — in which companies rush to replace human workers with AI tools that themselves are rapidly commoditized — sent markets tumbling.
