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Tuesday, March 31, 2026

The Disney/Sora fiasco shows the limits of the AI craze

It was supposed to be Bob Iger’s legacy. On Dec. 11, Iger, the departing Disney chief executive, joined OpenAI CEO Sam Altman to announce what they labeled a “landmark” deal enabling users of OpenAI’s text-to-video platform to generate videos featuring “beloved” Disney characters, including even …

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