Bottled Water Syndrome
by ilene - February 7th, 2010 11:30 pm
The Drinking Water Profiteers
Bottled Water Syndrome
Courtesy of JOSEPH NEVINS writing at CounterPunch
In mid-January, I received a mass email asking me to donate $10 for bottled water and other supplies for participants in an important immigrant rights march in Phoenix. Given the ever-repressive and cruel political climate in Arizona for immigrants (especially unauthorized ones), I was unequivocally in support of the mobilization. Nonetheless I was taken aback by a request to contribute even nominally to an effort to buy bottles of water for what turned out to be, according to some estimates, more than 20,000 people.
Certainly there are other ways—ecologically sustainable and less expensive ones—to provide water for such a multitude. How, why, and to what effects bottled water became the preferred way to do so for myriad people and places far beyond a single event in Phoenix is the focus of Elizabeth Royte’s powerful and compelling book, Bottlemania: Big Business, Local Springs and the Battle Over America’s Drinking Water.
I’ve never been a fan of bottled water, considering it ecologically damaging—in the United States alone 30-40 million single-serve bottles per day end up as litter or in landfills—and economically foolhardy, another capitalistic trick to con us into purchasing something from profiteers that we don’t shouldn’t have to. But as Royte powerfully illustrates, the increasing commodification of drinking water is far more complex, and dangerous, than at least I appreciated.
Until recently, the sale of single-serve bottles of water was rare. While the United States had regional bottled water companies as early as the nineteenth century, such entities mainly supplied homes and offices with large containers of the life-sustaining liquid (for water coolers, for instance). This situation began to change in the 1980s with the entry of Perrier into the U.S. market and its successful television advertising which stressed that a little luxury—a bottle of the French water—was available to everyone.
Other companies, like Evian and Vittel, followed, employing the likes of Madonna and fashion models, to help equate bottled water with personal health, fitness, and glamour. That, combined with the invention of polyethylene terephthalate (PET) plastic—which made water easily portable—helped the U.S. bottled-water industry boom: between 1990 and 1997 its annual sales increased from $115 million to $4 billion. (By 2006, the figure was $10.8 billion; globally bottled water’s income was $60 billion.)
This…
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Philip R. Davis is a founder Phil's Stock World, a stock and options trading site that teaches the art of options trading to newcomers and devises advanced strategies for expert traders...
Ilene is editor and affiliate program
coordinator for PSW.