Google Builds a Better Browser
by ilene - January 6th, 2010 1:24 pm
Chrome the browser and the operating system, coming soon, part of Google’s plan to dominate the world. -Ilene
Google Builds a Better Browser
By Peter Ha, courtesy of TIME
We spend an inordinate amount of time browsing the Web every day. As a Google exec put it, "Many users probably spend more time in their browser than they do in their car." Yet most of us barely notice which browser we’re using — we tend to stick with whatever comes loaded on our computer, as long as it allows us to check our e-mail, do a little shopping, peruse Facebook and send the occasional tweet. We live and work within a browser, and it makes no difference whether it’s Microsoft’s Internet Explorer, Apple’s Safari or Mozilla’s Firefox, as long as it gets the job done, right? But things are different now.
After years of dominating search on the Web, Google is looking to change the way we go about surfing it. A little more than a year ago, it launched the beta version of Google Chrome for Windows. It was simple, clean and fast. In December the company released Chrome for Mac and Linux, which helped catapult the browser past Safari in total market share. It now trails only Firefox and the ultimate preloader, Explorer.
Chrome’s many virtues include security and stability. (For example, if a site crashes on you, the rest of the tabs in your browser will keep working — no need to relaunch the whole thing.) But speed stands out as its key differentiator. Independent studies show that Chrome boots up and loads Web pages faster than Explorer or Firefox. Who doesn’t want that?
Chrome is not only fast; it’s free. So why has Google been putting so much effort into developing it? For one thing, because of the rise of Web-based applications. These let you create documents and spreadsheets (Google Apps, Zoho, Microsoft Office Online), listen to music (Pandora, iLike, Lala), edit photos (Piknik, Photoshop.com and check your voice mail (Google Voice) online. "But the pace of innovation in the browser space wasn’t keeping up," says Brian Rakowski, director of product management for Google Chrome. "So we decided to start designing a browser from the ground up to see if we could build one that is faster, easier to use and fundamentally more secure."…