Posts Tagged ‘Google TV’

Search No More: Google’s a Value Stock

Search No More: Google’s a Value Stock

2010 CeBIT Technology Fair

[H/t to John at Wall St. Sector Selector]

Courtesy of Ockham Research

Google’s (GOOG) stock has been punished thus far in calendar 2010 falling more than 20% from its 52-week high.  Some of that can be blamed on the recent correction, but with the broad market indexes just about even for the year there is obviously something more.  Much of the pessimism towards the internet search giant is related to its pull back from the lucrative Chinese market after a throw down over censorship, and Google’s pain has been Baidu‘s (BIDU) gain as their shares have grown nearly 80% already this year.  Some of this shift in valuation is certainly warranted, especially for Baidu, however we think that the reaction has created an opportunity to pick up shares of the global leader in search advertising.

recent info-graphic provided through Barry Ritholtz’s blog shows the degree to which “googling” has gone global (all statistics are as of February 2010).  In the US, Google claims an impressive 72% percent of search market share despite established competition.  However, to the south Google’s market share is stronger with Mexico and all of South America hovering around 90%.  Google has all but squeezed out the competition in such European countries as the Netherlands, Belgium, Latvia, Lituania, Hungary, Romania, and Poland all with greater than 95% share.  Interestingly, as of the time of the report, Google only claimed 26% of Chinese searches, but 81% from India.

GOOG

A recent report out of Google claims the company generated $54 billion in US economic activity in 2009, apparently this tabulation accounts for revenues generated through ads placed by on Google search results (as opposed to being Google’s own revenue).  The report laid out the value proposition for using their platform, “We conservatively estimate that for every $1 a business spends on AdWords, they receive an average of $8 in profit through Google Search and AdWords.”  It would seem to me profit is the wrong term to use in this case, but you get the idea; the platform works.

Clearly, internet search advertising is dominated by Google, and we have seen spending return as the economy has rebounded.  We believe this trend will continue as keyword targeted advertising has become a key medium for small business ad campaigns, and economic recoveries are a time when many small businesses get…
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