Bird Flu Has Been Bad News For KFC China's Chicken Sales
By KFC is huge in China.
But lately, KFC's China sales have struggled due to concerns over the avian flu.
In a new regulatory filing, parent company YUM! Brands reports that KFC March same-store sales fell 16 percent in China.
"Within the past week, publicity associated with Avian flu in China has had a significant, negative impact on KFC sales," said management. "Historically in these situations, we have educated consumers that properly cooked chicken is perfectly safe to eat, and we will continue to do so. We do not anticipate providing any further updates regarding China Division same-store sales until our scheduled first-quarter earnings release on April 23, 2013."
The company expects to release April same-store sales on May 10.
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YUM Plunges After-Hours On 'Shocking' China KFC Miss
Courtesy of ZeroHedge
Just as we warned, the avian flu in China has had a very significant impact on its KFC chain
- *YUM BRANDS MARCH COMP SALES DOWN 13% FOR CHINA UNIT :YUM US
- *YUM BRANDS: MARCH SAME-STORE SALES DOWN 16% AT KFC CHINA
It seems slashing prices did not do the trick – though we are sure this strain of the deadly virus is just a 'storm in a teacup' buying opportunity.
