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How Adobe is leveraging generative AI in customer experience upgrades

How Adobe is leveraging generative AI in customer experience upgrades

Smarter AIs help companies tap into the deeper needs and desires of their customers, thereby identifying new opportunities and driving sales.

By David Gewirtz, ZD Net

If you think ChatGPT and the other generative AI tools are transformative to communication and understanding, wait until you see what happens when generative AI joins forces with marketing and sales teams.

We’re looking at an enormous increase in the ability of businesses to meet the unique needs of individual customers, as well as an enormous increase in the capability for businesses to target those customers with psychological and demographic precision. The application of AI to marketing and sales gives a whole new meaning to the phrase “buyer beware.”

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