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Wednesday, July 24, 2024

With Concerns About Brand Safety, More Advertisers Have Left X

It has been a wild ride since Elon Musk acquired Twitter (now X) in October 2022 for $44 billion (Musk invested $27 billion). Since then, the microblogging website has made a series of missteps with fake posts, unverified accounts and hateful posts that have alienated many in the advertising …

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