Amazon just gave Wall Street a new consumer warning
By Faizan Farooque, The Street.com
Amazon’s Prime Day is off to a solid start, but the main news may not be how much shoppers are shelling out.
It may be what they’re buying.
U.S. online spending on the first day of Amazon’s four-day Prime Day event jumped 5.3% to $8.3 billion across merchants from a year ago, Adobe Analytics said. That made June 23 the biggest e-commerce day of 2026 to date, with spending tracking above Adobe’s estimates.
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