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Stellantis CEO warns of EV ‘bloodbath’ and ‘race to the bottom’ if car makers follow Elon Musk’s lead… (no paywall)

Stellantis CEO warns of EV ‘bloodbath’ and ‘race to the bottom’ if car makers follow Elon Musk’s lead and start cutting prices

BY DYLAN SLOAN, Fortune

As EV demand cools, Elon Musk has stayed ahead of the field by cutting prices for Tesla’s flagship cars and sacrificing profitability to boost demand. But a competing CEO warned of a possible “red ocean” if its competitors follow suit.
 
Carlos Tavares, CEO of Chrysler parent company Stellantis, cautioned against a “race to the bottom” among EV manufacturers after competitor Ford announced it would cut back production and lay off workers making its F-150 Lightning electric truck.
 

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