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Wednesday, February 21, 2024

Why direct-to-consumer darlings such as Casper, Allbirds and Peloton are now struggling

Why direct-to-consumer darlings such as Casper, Allbirds and Peloton are now struggling

By Devan Burris, CNBC

The direct-to-consumer boom is coming to an end.

A once-bustling group of companies, backed by billions in venture capital funding, saw a record year for IPOs in 2021. Now, three years later, most of those direct-to-consumer, or DTC, companies still struggle with profitability.

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